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Strategy, 2008-2009, by Dave Ketchen, Alan Eisner
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Overview: Strategy 08/09 is concisely written to cover the core strategy concepts within strategic management and to do so in a rigorous yet engaging way. This text builds on both real-life examples and academic research and provides appropriate cases chosen specifically for the textbook. Designed by faculty at a focus group, this text will published in 2-color format on an annual basis to ensure that company examples are current and relevant to students and instructors.
- Sales Rank: #2174361 in Books
- Published on: 2008-02-19
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .50" w x 8.00" l, 1.30 pounds
- Binding: Paperback
- 336 pages
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